IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.
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The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.
2026-03-11 Ever walked into a donor meeting knowing you should ask… but something feels off?
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Maybe the ask feels too big. Too vague. Or you worry you’ll hear “no.” Turns out, many major gift asks fail for simple reasons we can fix. I was reminded of this while reading a thoughtful post on Clairification about common obstacles to successful major gift asks. Here are a few takeaways that really stuck with me.
2025-11-17 4 Practical Ways to Turn One-Time Donors into Long-Term Supporters
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For many nonprofit leaders, the challenge isn’t attracting first-time donors—it’s keeping them. Retention is where sustainable fundraising truly begins.
2025-10-06 Why Mid-Level Programs Are Essential to Your Fundraising Strategy
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If your fundraising strategy feels stuck between mass appeals and major gifts, you’re not alone.