RESOURCES: WHITEPAPERS
Free White Paper Library
The 5-Month Fundraising Blueprint
A Practical Guide to Building Sustainable Growth.
Across Canada, thousands of small and mid-sized charities are working tirelessly to create impact - yet many feel they’re running on fumes.
Strategic Plans And Goals For Every Major Donor
A simple framework for individualized donor plans
It has five parts: discovery, alignment, planning, activation, and stewardship. Each part is practical and repeatable. It keeps the donor at the center. It also gives your team a clear playbook.
Practical Touch points for Major and Mid-Level Donors
Donor engagement is not one thing. It is a series of small, meaningful moments.
This white paper walks non-profit leaders through a clear plan to strengthen those moments. It covers a wide range of touch points. It shows how to personalize outreach for major donors. It lays out a tiered, practical approach for mid-level donors.
The Hidden Growth Engine
A Practical White Paper on Donor Retention and Why Keeping Matters More Than Chasing
Let’s be honest for a second. Most nonprofits spend a lot of energy trying to get new donors. New lists. New campaigns. New channels. New ideas that promise fresh money. And yes, new donors matter. You need them. Growth depends on them. But here’s the uncomfortable part. Many organizations lose donors almost as fast as they gain them.