RESOURCES: WHITEPAPERS
The Hidden Growth Engine
FREE WHITEPAPER
The Hidden Growth Engine
DOWNLOAD THIS FREE WHITEPAPER FROM TRINITY & COMPANY
A Practical White Paper on Donor Retention and Why Keeping Matters More Than Chasing
What you’ll learn in this White Paper
Let’s be honest for a second.
Most nonprofits spend a lot of energy trying to get new donors. New lists. New campaigns. New channels. New ideas that promise fresh money.
And yes, new donors matter. You need them. Growth depends on them.
But here’s the uncomfortable part. Many organizations lose donors almost as fast as they gain them. It’s like pouring water into a bucket with a hole in the bottom. You can pour faster. You can pour more often. But the bucket never really fills.
This white paper is about that hole.
It’s about donor retention. Not the flashy kind. Not the “set it and forget it” kind. But the human kind. The kind built on attention, respect, and follow-through.
If retention feels boring compared to acquisition, you’re not alone. It rarely gets the spotlight. It doesn’t come with big launches or dramatic graphs.
But it is one of the most powerful growth tools nonprofits have. And most underuse it.
So let’s slow down and look at why donors leave, why they stay, and what you can actually do about it.
No guilt. No jargon. Just practical thinking you can use right away.
Templates and metrics to measure real progress
Fill out the form below to download your FREE White Paper