IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-08-31 What if some of your best future donors are already paying attention?
Read Time: 2 Mins
Meet the “Future Donor” Most fundraising focuses on people who are ready to give. That makes sense. They’re easier to identify. They respond to the ask. But there’s a much larger group sitting just outside that circle. They’re curious. They care. They’re still trying to understand the issue and decide what they can do. And they often get overlooked.
2026-08-06 What if the people helping you tell your story also became the people who funded it?
Read Time: 2 Mins
The idea: Story Contributors as Donors. Every nonprofit tells stories. Stories of hope. Stories of change. Stories of lives transformed. But have you ever thought about the people who help create those stories? Former clients, volunteers, family members, staff, and community partners all contribute pieces of your organization's story. They're not just storytellers. They're potential supporters.
2026-07-31 What if your next major donor isn't someone new... but someone who almost gave?
Read Time: 2 Mins
The idea: Near-Miss Donor Recovery. Fundraising often focuses on finding new donors. But what about the people who almost gave? Maybe they:
Visited your donation page
Attended an event
Asked questions about your work
Started a conversation
Expressed interest but never followed through
These aren't cold prospects. They're warm connections that simply need another touch.
2026-07-22 What if your nonprofit could raise more money one small gift at a time? Imagine dozens or even hundreds of employees giving just a few dollars each month. Small gifts really can add up.
Read Time: 2 Mins
Many people want to give back. The challenge is that they don't always know where to start. A large donation can feel out of reach. But giving $5 or $10 a month? That feels possible. Employer-Based Micro-Giving Circles make it easy for employees to give together through their workplace.