IDEAS TO HELP YOU DO MORE GOOD.

The Trinity & Company Blog.

Storytelling Shelley Wiebe Storytelling Shelley Wiebe

2026-08-06 What if the people helping you tell your story also became the people who funded it?

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The idea: Story Contributors as Donors. Every nonprofit tells stories. Stories of hope. Stories of change. Stories of lives transformed. But have you ever thought about the people who help create those stories? Former clients, volunteers, family members, staff, and community partners all contribute pieces of your organization's story. They're not just storytellers. They're potential supporters.


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Asking, Lapsed donors Shelley Wiebe Asking, Lapsed donors Shelley Wiebe

2026-07-31 What if your next major donor isn't someone new... but someone who almost gave?

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The idea: Near-Miss Donor Recovery. Fundraising often focuses on finding new donors. But what about the people who almost gave? Maybe they:

  • Visited your donation page

  • Attended an event

  • Asked questions about your work

  • Started a conversation

  • Expressed interest but never followed through

These aren't cold prospects. They're warm connections that simply need another touch.


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Major Gifts, Volunteerism Shelley Wiebe Major Gifts, Volunteerism Shelley Wiebe

2026-07-22 What if your nonprofit could raise more money one small gift at a time? Imagine dozens or even hundreds of employees giving just a few dollars each month. Small gifts really can add up.

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Many people want to give back. The challenge is that they don't always know where to start. A large donation can feel out of reach. But giving $5 or $10 a month? That feels possible. Employer-Based Micro-Giving Circles make it easy for employees to give together through their workplace.


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Capital Campaign Stream Shelley Wiebe Capital Campaign Stream Shelley Wiebe

2026-07-15 What if working with other nonprofits didn't weaken your organization... but made everyone stronger?

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Nonprofits often face the same challenges. They're trying to improve programs, build stronger systems, and serve their communities well. So why should every organization have to reinvent the wheel? Pre-Competitive Collaboration Licensing offers a different approach. It allows nonprofits to share proven tools, frameworks, and processes before they become a competitive advantage.


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