IDEAS TO HELP YOU DO MORE GOOD.

The Trinity & Company Blog.

Asking, Volunteerism Shelley Wiebe Asking, Volunteerism Shelley Wiebe

2026-05-06 What if your next donors didn’t start by giving money… but by giving five minutes of their time? Small actions can lead to big commitment. You just need a clear path.

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The idea: Micro-Volunteer to Donor Pathway. Not everyone is ready to donate right away. That’s normal. People need a way to connect first. Something simple. Low pressure. That’s where micro-volunteering comes in.


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2026-04-29 What if funders didn’t just pay for results… but paid for learning too? Even the messy, in-progress kind. That shift could change everything for your nonprofit.

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The idea: Funded Learning Loops. Most funding works like this: You propose a plan. You deliver results. You report back. Clean. Simple. A bit stressful. But real work isn’t always clean. Things change. Ideas evolve. Some things don’t work. Funded Learning Loops flip the script.

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Asking, Donor Relations, Prospecting Shelley Wiebe Asking, Donor Relations, Prospecting Shelley Wiebe

2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.

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The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.


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Donor Relations, Acquisition Shelley Wiebe Donor Relations, Acquisition Shelley Wiebe

2026-04-15 What if your donors didn’t just give… but paid to learn from you too? Sounds odd at first. But your knowledge might be one of your most valuable assets.

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The idea: Donor Education Products. Nonprofits explain complex issues every day. Climate. Poverty. Mental health. Housing. You simplify. You teach. You help people understand. Usually for free. But what if some of that learning could become a product?


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