IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-07-31 What if your next major donor isn't someone new... but someone who almost gave?
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The idea: Near-Miss Donor Recovery. Fundraising often focuses on finding new donors. But what about the people who almost gave? Maybe they:
Visited your donation page
Attended an event
Asked questions about your work
Started a conversation
Expressed interest but never followed through
These aren't cold prospects. They're warm connections that simply need another touch.
2026-05-06 What if your next donors didn’t start by giving money… but by giving five minutes of their time? Small actions can lead to big commitment. You just need a clear path.
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The idea: Micro-Volunteer to Donor Pathway. Not everyone is ready to donate right away. That’s normal. People need a way to connect first. Something simple. Low pressure. That’s where micro-volunteering comes in.
2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.
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The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.