A simple framework for individualized donor plans
FREE WHITEPAPER
Strategic Plans and Goals for Every Major Donor
DOWNLOAD THIS FREE WHITEPAPER FROM TRINITY & COMPANY
Major donors are people. They give because they care, because they want to make a difference, and because they want to be part of something that lasts. So why do so many donor strategies treat them like a demographic instead of a person? We see a lot of generic plans. We see the same appeal letter sent to different people. We see stewardship that feels like a receipt instead of a relationship.
What you’ll learn in this White Paper
This white paper argues for a different approach. We recommend individualized strategic plans and goals for every major donor. That means building plans that reflect each donor’s values, goals, motivations, and life context. It also means systems that let your team scale personalization without burning out. This is not wishful thinking. It’s practical. It’s measurable. And it will make your donors feel seen and appreciated. That leads to stronger giving, deeper advocacy, and a healthier nonprofit.
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