IDEAS TO HELP YOU DO MORE GOOD.

The Trinity & Company Blog.

Donor Relations, Acquisition Shelley Wiebe Donor Relations, Acquisition Shelley Wiebe

2026-03-15 What if your donors didn’t just give… but paid to learn from you too? Sounds odd at first. But your knowledge might be one of your most valuable assets.

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The idea: Donor Education Products. Nonprofits explain complex issues every day. Climate. Poverty. Mental health. Housing. You simplify. You teach. You help people understand. Usually for free. But what if some of that learning could become a product?


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2026-04-08 What if the end of your program wasn’t the end of the relationship?

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The idea: Program Exit Conversion. Every year, people leave your programs. They move on. They grow. They don’t need your services anymore. That’s a win, right? Yes. But it’s also a missed opportunity. Program Exit Conversion is about what happens next.


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Major Gifts, Prospecting, Donor Relations, Acquisition Shelley Wiebe Major Gifts, Prospecting, Donor Relations, Acquisition Shelley Wiebe

2026-03-11 Ever walked into a donor meeting knowing you should ask… but something feels off?

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 Maybe the ask feels too big. Too vague. Or you worry you’ll hear “no.” Turns out, many major gift asks fail for simple reasons we can fix. I was reminded of this while reading a thoughtful post on Clairification about common obstacles to successful major gift asks. Here are a few takeaways that really stuck with me.

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