IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.
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The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.
2026-04-15 What if your donors didn’t just give… but paid to learn from you too? Sounds odd at first. But your knowledge might be one of your most valuable assets.
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The idea: Donor Education Products. Nonprofits explain complex issues every day. Climate. Poverty. Mental health. Housing. You simplify. You teach. You help people understand. Usually for free. But what if some of that learning could become a product?
2026-04-08 What if the end of your program wasn’t the end of the relationship?
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The idea: Program Exit Conversion. Every year, people leave your programs. They move on. They grow. They don’t need your services anymore. That’s a win, right? Yes. But it’s also a missed opportunity. Program Exit Conversion is about what happens next.
2026-03-11 Ever walked into a donor meeting knowing you should ask… but something feels off?
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Maybe the ask feels too big. Too vague. Or you worry you’ll hear “no.” Turns out, many major gift asks fail for simple reasons we can fix. I was reminded of this while reading a thoughtful post on Clairification about common obstacles to successful major gift asks. Here are a few takeaways that really stuck with me.