IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-08-31 What if some of your best future donors are already paying attention?
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Meet the “Future Donor” Most fundraising focuses on people who are ready to give. That makes sense. They’re easier to identify. They respond to the ask. But there’s a much larger group sitting just outside that circle. They’re curious. They care. They’re still trying to understand the issue and decide what they can do. And they often get overlooked.
2026-07-08 The best fundraising opportunity might be hiding in plain sight.
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Most fundraising starts with one question: "Who should we ask?" Hidden Affinity Campaigns ask a better one: "Who already cares about what we care about?" That's a big difference. Instead of casting a wide net, you focus on people who already have a natural connection to your mission.
2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.
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The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.
2026-04-15 What if your donors didn’t just give… but paid to learn from you too? Sounds odd at first. But your knowledge might be one of your most valuable assets.
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The idea: Donor Education Products. Nonprofits explain complex issues every day. Climate. Poverty. Mental health. Housing. You simplify. You teach. You help people understand. Usually for free. But what if some of that learning could become a product?