IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-07-08 The best fundraising opportunity might be hiding in plain sight.
Read Time: 2 Mins
Most fundraising starts with one question: "Who should we ask?" Hidden Affinity Campaigns ask a better one: "Who already cares about what we care about?" That's a big difference. Instead of casting a wide net, you focus on people who already have a natural connection to your mission.
2026-04-22 What if your next best donors aren’t strangers… but people already connected to your current supporters? You might be closer to new funding than you think.
Read Time: 2 Mins
The idea: Second-Degree Donor Mapping Most nonprofits focus on finding brand new donors. Cold outreach. New lists. Big effort. But there’s an easier place to look. Your second-degree network. These are people connected to your current donors, board, or partners. Friends. Colleagues. Peers. People who already trust someone who trusts you.
2026-04-15 What if your donors didn’t just give… but paid to learn from you too? Sounds odd at first. But your knowledge might be one of your most valuable assets.
Read Time: 2 Mins
The idea: Donor Education Products. Nonprofits explain complex issues every day. Climate. Poverty. Mental health. Housing. You simplify. You teach. You help people understand. Usually for free. But what if some of that learning could become a product?
2026-04-08 What if the end of your program wasn’t the end of the relationship?
Read time: 2 Mins
The idea: Program Exit Conversion. Every year, people leave your programs. They move on. They grow. They don’t need your services anymore. That’s a win, right? Yes. But it’s also a missed opportunity. Program Exit Conversion is about what happens next.