IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
Chasing new donors feels exciting.
Read Time: 2 Mins
But what if your biggest growth lever is already sitting in your database, quietly waiting to be noticed?
That’s the idea behind The Hidden Growth Engine.
Stop Worrying About Deliverability - It’s Not The Real Problem
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The real issue is SEE-ABILITY: did a real person actually see your email in their inbox, or was it ignored, buried, or lost in Promotions?
How to Grow — and Engage — a More Responsive Donor Email List
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Your donor email list isn’t just a marketing asset — it’s a living, breathing network of people who’ve chosen to believe in your mission.
Build a List That Works as Hard as You Do. Multichannel Donors Give More—and Stay Longer
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The most valuable donors in your database aren’t always the ones giving the largest gifts—they’re the ones giving across multiple channels.