IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
What if the real problem isn’t your fundraising channels… but how you’re thinking about them?
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Email. Direct mail. Social. Text. We keep hearing one should replace the others. Spoiler alert: that’s not how donors actually behave.
310 emails. From 10 charities.
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Inbox floods. Urgent pleas. Flashy impact stats.
Exhausting. Annoying. Ignored.
Most nonprofits think more emails = more donations.
It doesn’t. Not really.
It just adds noise. Drowns out meaning. Makes donors feel like ATMs instead of humans.
How Nonprofits Can Build Donor Commitment
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How do we actually build donor commitment without being weird about it?”
Here are some practical, grounded ways a nonprofit can nudge commitment, motive, and intent upward… without crossing into manipulative territory.
Marketing on a Shoestring Budget: Strategies for Small Nonprofits
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Small nonprofits often face big challenges when it comes to marketing. Limited budgets can make it hard to reach new supporters, engage your community, and grow your impact.