IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
Stop Worrying About Deliverability - It’s Not The Real Problem
Read Time: 2 Mins
The real issue is SEE-ABILITY: did a real person actually see your email in their inbox, or was it ignored, buried, or lost in Promotions?
What if the real problem isn’t your fundraising channels… but how you’re thinking about them?
Read Time: 2 Mins
Email. Direct mail. Social. Text. We keep hearing one should replace the others. Spoiler alert: that’s not how donors actually behave.