IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2025-12-10 310 emails. From 10 charities.
Read Time: 2 Mins
Inbox floods. Urgent pleas. Flashy impact stats.
Exhausting. Annoying. Ignored.
Most nonprofits think more emails = more donations.
It doesn’t. Not really.
It just adds noise. Drowns out meaning. Makes donors feel like ATMs instead of humans.