Read Time: 2 Mins

The idea: Near-Miss Donor Recovery. Fundraising often focuses on finding new donors. But what about the people who almost gave? Maybe they:

• Visited your donation page

• Attended an event

• Asked questions about your work

• Started a conversation

• Expressed interest but never followed through

These aren't cold prospects. They're warm connections that simply need another touch.

Read time: 2 Mins

The idea: Program Exit Conversion. Every year, people leave your programs. They move on. They grow. They don’t need your services anymore. That’s a win, right? Yes. But it’s also a missed opportunity. Program Exit Conversion is about what happens next.