IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-07-08 The best fundraising opportunity might be hiding in plain sight.
Read Time: 2 Mins
Most fundraising starts with one question: "Who should we ask?" Hidden Affinity Campaigns ask a better one: "Who already cares about what we care about?" That's a big difference. Instead of casting a wide net, you focus on people who already have a natural connection to your mission.
2026-06-24 What if your nonprofit's most valuable expertise isn't found in a report, a database, or a strategic plan... but in the lived experiences of the people you serve?
Read Time: 2 Mins
The idea: Ethical Access to Lived-Experience Panels Organizations everywhere want better information. Researchers need it. Governments need it. Funders need it. Businesses need it. But too often, decisions are made without hearing from the people most affected. That's where lived-experience panels come in.
2026-06-18 What if your nonprofit could earn revenue from capacity you're not using anyway? Empty seats, unused rooms, quiet seasons, and open time slots might be worth more than you think.
Read Time: 2 Mins
Every nonprofit has capacity that goes unused.
Maybe it's:
Meeting rooms sitting empty
Equipment used only part of the time
Staff expertise available during slower periods
Program space unused on evenings or weekends
Most organizations see this as normal.
But what if that unused capacity could become revenue?
2026-06-12 What if your nonprofit's most valuable asset isn't a building, a grant, or a fundraising campaign... but the knowledge you collect every day?
Read Time: 2 Mins
Nonprofits gather valuable information all the time. You see community needs firsthand. You track trends. You measure outcomes. You learn what's working and what isn't. The problem? Most of that knowledge stays locked inside reports, spreadsheets, and databases.