IDEAS TO HELP YOU DO MORE GOOD.
The Trinity & Company Blog.
2026-01-08 Stop Worrying About Deliverability - It’s Not The Real Problem
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The real issue is SEE-ABILITY: did a real person actually see your email in their inbox, or was it ignored, buried, or lost in Promotions?
2025-12-17 What if the real problem isn’t your fundraising channels… but how you’re thinking about them?
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Email. Direct mail. Social. Text. We keep hearing one should replace the others. Spoiler alert: that’s not how donors actually behave.
2025-12-10 310 emails. From 10 charities.
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Inbox floods. Urgent pleas. Flashy impact stats.
Exhausting. Annoying. Ignored.
Most nonprofits think more emails = more donations.
It doesn’t. Not really.
It just adds noise. Drowns out meaning. Makes donors feel like ATMs instead of humans.
2025-12-03 How Nonprofits Can Build Donor Commitment
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How do we actually build donor commitment without being weird about it?”
Here are some practical, grounded ways a nonprofit can nudge commitment, motive, and intent upward… without crossing into manipulative territory.